Guides for growing your business online.
Practical, honest writing on websites, custom software, SEO, digital marketing and AI — how to choose the right partner and get real results.
- Operations
Three of every four restaurant hires are replacing someone who quit
Restaurant turnover is lower than it was in 2019. The share of hiring that only backfills someone who quit is the highest on record. Here is the arithmetic, from the official data, and what the evidence says actually moves it.
Read article - Operations
Why one debit card costs you 22¢ and another costs 61¢
The 2011 cap cut debit interchange sharply — but only on cards from the largest banks. On everything else, the price of taking a card has gone up. Here is what the Federal Reserve's own numbers show, and the questions worth putting to your processor.
Read article - Education
Why Schools Struggle to Spot Chronic Absenteeism Early
Chronic absenteeism is defined by a cumulative count — about 18 days a year, excused and unexcused alike — not by any single alarming week. 82 percent of caretakers do not think their child is missing too much school, and the per-child running total that would show them otherwise is exactly what a daily register was never designed to produce.
Read article - Growth
How to Grow Your Business Online in 2026: 6 Strategies That Actually Matter
Being online isn't the same as growing online. Here are the six areas — website, SEO, marketing, social, AI and software — that decide whether your digital presence actually brings in customers.
Read article - Guides
Why Every Business Needs a Professional Website in 2026
Before buying, most people search online first. If your business has no professional website, you're handing those customers to competitors. Here's why a site is no longer optional.
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How to choose a web development company
The right web partner isn’t the flashiest or the cheapest — it’s the team whose process, skills and communication fit how you work. Here’s how to choose one.
Read article - Growth
SEO vs paid ads: where should your business start?
Organic SEO or paid ads? They work on different timelines with different costs. Here’s how each works — and how to decide where to begin.
Read article - Guides
Custom software vs off-the-shelf: how to decide
Build custom or buy off-the-shelf? Here are the honest trade-offs — cost, time, fit, ownership — and a simple framework to decide.
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